❄️ Winter Hair Rescue: Keratin Smoothing Special — Shoulder Length from $220 (was $250). Available through August. Book Now
Est. 2021 • New Plymouth, NZ

The Story Behind
Ash Hair & Beauty

19+ years of passion, precision, and sustainable beauty — crafted by Asanthi.

Our Philosophy

Our Story & Philosophy

Founded by Asanthi (widely known as Ash), Ash Hair & Beauty is a premium salon in New Plymouth built on a passion for exceptional hair styling and sustainable beauty. Asanthi brings 19+ years of professional industry experience, specialising in precision cuts, modern coloring, layered stylings, and advanced chemical smoothing treatments.

We believe that beauty should not compromise health or the environment. That is why we are dedicated to selecting premium, 100% vegan, cruelty-free, and eco-friendly products for our clients.

At Ash Hair & Beauty, everyone is welcome. Our warm, family-oriented space is designed to be comfortable for clients of all ages, including children — and we are proudly pet-friendly.

18+ Years
5★ Rated
100% Vegan
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19+ Years
Experience
Asanthi — Owner, Stylist & Beautician
5-Star Rated Stylist
The Stylist & Beautician

Asanthi (Ash)

Owner · Master Hair Stylist · Certified Beautician

With over 19+ years of professional dedication, Asanthi is the heart and creative force behind Ash Hair & Beauty. As a master hair stylist and certified beautician, she specialises in custom haircuts, vibrant colour design, precision layering, and premium chemical smoothing treatments.

Asanthi's vision was to create a space that combines high-end luxury styling with sustainable, eco-friendly beauty care. Her welcoming approach and expert attention to detail have earned the salon a perfect 5-star reputation in New Plymouth.

Precision Cuts Balayage & Colour Keratin Smoothing Bridal Styling Chemical Treatments Vegan Beauty
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What We Stand For

Our Core Values

The principles that guide every appointment at Ash Hair & Beauty

Woman-Owned

Led by Asanthi (Ash) with 19+ years of industry-honed expertise, bringing meticulous attention and a personal touch to every client.

100% Vegan

Premium, high-performance styling products entirely free of animal-derived ingredients and never tested on animals.

Eco-Friendly

Biodegradable formulations, low-waste practices, and energy-efficient operations minimise our ecological footprint.

Kid & Pet Friendly

A warm, inclusive salon welcoming families of all ages. Well-behaved furry companions are always welcome to join.

Ready for a Change?

Book Your Appointment Today

Experience the Ash Hair & Beauty difference. Precision cuts, vibrant colours, and luxurious treatments — Tuesday to Saturday.